Pizza giant and NFL mega-sponsor Papa John’s began pulling all NFL-related advertisements as the league continues to hemorrhage fans following months of player protests, reports Bleacher Report.
According to ESPN reporter Darren Rovell, the national pizza chain announced Wednesday that it would remove all football-related ads after weeks of athletes “taking a knee” caused a 10% drop in Papa John’s bottom line.
“Papa John’s says it has been pulling advertising associated with the NFL. The league, it says, has given some future spots in return,” writes the ESPN journalist.
A senior editor at Nations Restaurant News said the pizza giant decided to walk-away from the league due to “negative consumer sentiment” associated with the NFL.
Papa John’s says it has been pulling advertising associated with the NFL. The league, it says, has given some future spots in return.
— Darren Rovell (@darrenrovell) November 1, 2017
Papa John's blames weaker than expected same-store sales on "negative consumer sentiment" with company's association with NFL. $PZZA
— Jonathan Maze (@jonathanmaze) November 1, 2017
The NFL has been struggling to regain its footing following weeks of players choosing to “take a knee” during the performance of the US national anthem.
The ensuing controversy gained national attention when President Trump called for a total boycott of the NFL until officials and owners require players to stand during the ‘Star-Spangled Banner.’